About WATERCOME

17 Years of Proven Efficacy

Our Story

Founded in 2008, WATERCOME was born with the aim of solving the personal care needs of users in daily life and social scenes. We use the scientific research standards of facial care to create product solutions with "Both Efficacy and Experience".

It meets the care needs of contemporary users in various scenarios such as home, commute, and outdoors, ensuring every user can enjoy a balanced experience for both body and mind.

WATERCOME brand story - 17 years of dedication to efficacy personal care since 2008

Brand Philosophy

"Moment × Efficacy × Experience"

Ensure every physical issue finds precise solutions tailored to different scenarios.

SMART

Precise, effective solutions tailored to your body's unique needs.

COMFY

A pleasant experience, from captivating aromas to a luxurious skin feel, designed for moments of pure comfort.

CAREFREE

Live with confidence and enjoy a better life, in both body and mind.

Brand Mission

With personal care products that "Both Efficacy and Experience", let every user enjoy a better life of physical and mental comfort.

Brand Vision

To become a World-renowned High-quality and Efficacy Personal Care Brand.

Brand Development

WATERCOME brand birth. Award-winner at Watsons for 11 consecutive years.

MEMADE GROUP founded "WATERCOME" trademark. Repositioned the brand as "Efficacy personal care". Hair removal cream sales exceeded 1 million units.

Hair removal cream sales exceeded 3 million units. Annual GMV exceeded 150 million.

Received tens of millions in angel round investment. Hair removal category exceeded 6 million units per year. Annual GMV exceeded 400 million.

Annual GMV exceeded 1 billion. Top-ranked body care brand on TikTok. Top 10 body care brands on Tmall. Present in 10,000+ offline outlets.

Received tens of millions in Series A financing from EdgeVC. Became the leading brand of efficacy personal care in China. Whitening body lotion category Top 1 in China. Hair removal cream category Top 1 in China.

Research & Development

17

Years

17 years of Asian skin type research

100+

Researchers

100+ efficacy researchers and 100+ cosmetics specialists

26+

Research Bases

26+ scientific research bases

Partners

Professor Liu Zhong - Doctoral supervisor at Jinan University and WATERCOME research partner

Professor Liu Zhong
Doctoral supervisor of Jinan University
Joint Laboratory

DSM-Firmenich logo - World's largest fragrance research company partnering with WATERCOME

DSM-Firmenich
World's largest fragrance research

Ilias Ermenidis - International Master Perfumer collaborating with WATERCOME

Ilias Ermenidis
International Master Perfumer

Achievements & Awards

Market Position

Awards

  • ✓ Watsons HWB Bestseller list for 11 consecutive years
  • ✓ 2023 CIE Beauty Innovation's most popular Personal care brand
  • ✓ 2024 CIE Beauty Innovation the most influential personal care brand
  • ✓ Multiple industry awards and recognitions